Thursday, November 15, 2012

Tone and Color

In the poster on the left, almost every shade of tone is utilized to design the atmosphere for the poster. There are two distinct tones (hard light and shade) on the actor's face, which creates a dark and mysterious mood. The bright tone is mostly on his hands and his white shirt. These extreme tones tells us that he is wealthy, and doesn't get his hands dirty. The other super bright tone from the back of his head is the light from the streets. This gives the viewer a feeling of impact, especially when it shines on the dark human figure shadow on the street. The bright light is also In contrast with the seat of the vehicle, giving the seat depth, and also adds darkness to the character's position. The most interesting interaction in terms of tone is with the lines. All the lines inside the car are crisp and clear, and they interact with the distinct tones in the vehicle. The edges between light and shadow creates lines, thin, fine lines giving the person a delicate and unstable mood state.
In terms of color usage in this poster, it's mainly constructed of blue and green hues. According to Dondis, blue is passive and soft. The color suggests the character of the person-passive and soft. When this trait interacts with tone, it adds dimension to the composition. The dark tone reinforces the saturation of the color blue/gray, building up the intense vibe of the story.   

http://mubi.com/notebook/posts/movie-poster-of-the-week-the-posters-of-the-2012-cannes-competition

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