This Kleenex box design used color and shape channels in this summer edition Kleenex packaging. First of all, we all expect a Kleenex box to be rectangular and boxy. By using a triangle shape as the Kleenex packaging, it becomes interesting and eye catching. The pointy top corner gives the viewer an elongated illusion. While looking towards the tip, the white "Kleenex" logo is in contrast with the red, green, orange background and it pops. The upside down opaque triangle is cohesive with the form of the packaging, and is also a nice and sharp design detail. The bottom edge of the package is a nice use of the color channel, giving it a distinctive edge/detail, and in interaction with the triangle on the top. The white Kleenex logo on four sides of the box is also in contrast and very readable which emphasizes the branding. On top of that, the printed texture on the sides of boxes is visually interesting, and makes the opaque areas significant and professional.
source: http://www.sunpack.com/blog/tag/creative-packaging/
This image is a good representation of both top-down and bottom up visual processing. The face on the right composed of rock is a great example of bottom-up visual processing. We look at the edges, edges of the rocks, edges of trees, and edges of the horse. Afterwards, we see patterns of leaves, rock textures and road texture. At the end, we see horse, man, faces (objects). As for the Top-down visual processing, our eye ball are constantly moving and looking for more faces hidden in the background. Since we know there are faces hidden behind texture and trees, our mind switch to goal directed eye movements, and constantly scanning on the canvas looking for hidden objects.
The first picture on the right demonstrates a good use of balance and sharpening. The fish is on the center of the plate, and the fish body is lined horizontally creating harmonic visual balance. The book title on the top is centered symmetrically, while the red and black type is in harmony with the fish taking up two thirds of the layout. As for using the technique of sharpening, the white plate pops out in the gray background, and the cracks grab attention from viewer, hence a great use of the sharpening technique.
The second picture on the right is an example of the syntactical guidelines not used efficiently. The designer intended to use the techniques of sharpening and grouping to bring focus to
his design, but the canvas is way too distracting.
In the picture on the left, the guideline of
grouping is applied, but the canvas and accessory of the model is attracting more attention due to content, thus this design fails. As for the model on the right, the technique of sharpening is applied but the background is fighting for attention, and the face of the model is sharper than the artwork itself creating distractions making this an unsuccessful design work.
The second picture on the right is an example of the syntactical guidelines not used efficiently. The designer intended to use the techniques of sharpening and grouping to bring focus to