Week 7 — Feature Hierarchy

This Kleenex box design used color and shape channels in this summer edition Kleenex packaging. First of all, we all expect a Kleenex box to be rectangular and boxy. By using a triangle shape as the Kleenex packaging, it becomes interesting and eye catching. The pointy top corner gives the viewer an elongated illusion. While looking towards the tip, the white "Kleenex" logo is in contrast with the red, green, orange background and it pops. The upside down opaque triangle is cohesive with the form of the packaging, and is also a nice and sharp design detail. The bottom edge of the package is a nice use of the color channel, giving it a distinctive edge/detail, and in interaction with the triangle on the top. The white Kleenex logo on four sides of the box is also in contrast and very readable which emphasizes the branding. On top of that, the printed texture on the sides of boxes is visually interesting, and makes the opaque areas significant and professional.    


source: http://www.sunpack.com/blog/tag/creative-packaging/